“In this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the motives of the tools that help us buy such as advertising, comparison services and loyalty programmes. With new EU regulation this year, 2016 will be an inflection point in how personal data is used.
The data economy is central to the products we use and how we hear about them. But in many cases our personal data is used without our knowledge, by companies we do not know, for uses we have not consented to. The new EU regulation, the GDPR, will tighten up how businesses use personal data.” – Ryan Garner, CitizenMe, April 7th 2016
Ryan’s fascinating article investigates how GDPR looks set to change the way businesses engage with their prospects and how personal data is used.
He argues that when Edward Snowden exposed the extent of data tracking he broke the trust of millions. For businesses, the emphasis is on building that trust again and providing reassurance for those whose data they wish to use.
Ryan’s article offers a very different view to most, with an emphasis on data subject’s need for responsible use rather than discussing the implications for businesses. Yet wouldn’t you agree that understanding the needs of data subjects is the first step towards building that all important trust?