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UK Marketer's Guide to GDPR

Resources designed specifically for B2B marketing implications of GDPR

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Why trust is key to understanding (and tackling) GDPR

September 23, 2016 By Steph

legal-advice“In this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the motives of the tools that help us buy such as advertising, comparison services and loyalty programmes. With new EU regulation this year, 2016 will be an inflection point in how personal data is used.

The data economy is central to the products we use and how we hear about them. But in many cases our personal data is used without our knowledge, by companies we do not know, for uses we have not consented to. The new EU regulation, the GDPR, will tighten up how businesses use personal data.” – Ryan Garner, CitizenMe, April 7th 2016

Ryan’s fascinating article investigates how GDPR looks set to change the way businesses engage with their prospects and how personal data is used.

He argues that when Edward Snowden exposed the extent of data tracking he broke the trust of millions. For businesses, the emphasis is on building that trust again and providing reassurance for those whose data they wish to use.

Ryan’s article offers a very different view to most, with an emphasis on data subject’s need for responsible use rather than discussing the implications for businesses. Yet wouldn’t you agree that understanding the needs of data subjects is the first step towards building that all important trust?

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What you’ll find…

What? - Articles covering the basics of GDPR, who it will apply to and the biggest implications for SMEs and B2B marketing

Advice - This section will cover questions on strategy, implementation and getting the best consent rates you can

Opinions - Reactions from experts across legal and sales professions on what to expect from the GDPR

Future - In depth discussion on what the future of the GDPR will be in the UK and predictions of the biggest changes

Case Studies - Use the experience of other companies to formulate your own plans, see examples of consent forms and the rates of success

Contact

Nett-Sales LLP, East Office, Smiths Barn, West Street, Aldbourne, Wiltshire, SN8 2BS

E: gdpr@nett-sales.com
T: 01672 505050
W: www.nett-sales.com

About

This guide was born from a desire to clarify exactly what the GDPR meant for the many other SMEs who run B2B marketing campaigns.

So go explore; use and abuse these resources, figure out what the laws mean for you and if you have any concerns get in touch.

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