“The new Canadian Anti-Spam law has removed the ability to contact prospects electronically without their consent. Opt-in marketing is now a rule. You can no longer email, instant message, text or use (some) social media unless you have consent.
The fall-out from it is a preview of what might happen in Europe when the EU Data Regulation hits in 2018.
Unfortunately, the European laws are more stringent and far reaching. It not only includes digital marketing but also direct mail and telemarketing – all forms of direct marketing will be affected by the GDPR.
So what can we learn from Canada?” – Graham Smith, September 3rd 2014
CASL offers a valuable insight into what the future of marketing will look like. It could also answer that burning question of opt-in rates.
Graham’s article brilliantly highlights the lessons which can be learnt from our friends across the pond: that starting to prepare now and putting a system in place to document and track consent could make all the difference.