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UK Marketer's Guide to GDPR

Resources designed specifically for B2B marketing implications of GDPR

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What will the fallout from GDPR look like?

September 23, 2016 By Steph

toronto“The new Canadian Anti-Spam law has removed the ability to contact prospects electronically without their consent. Opt-in marketing is now a rule. You can no longer email, instant message, text or use (some) social media unless you have consent.
The fall-out from it is a preview of what might happen in Europe when the EU Data Regulation hits in 2018.

Unfortunately, the European laws are more stringent and far reaching. It not only includes digital marketing but also direct mail and telemarketing – all forms of direct marketing will be affected by the GDPR.

So what can we learn from Canada?” – Graham Smith, September 3rd 2014

CASL offers a valuable insight into what the future of marketing will look like. It could also answer that burning question of opt-in rates.

Graham’s article brilliantly highlights the lessons which can be learnt from our friends across the pond: that starting to prepare now and putting a system in place to document and track consent could make all the difference.

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What you’ll find…

What? - Articles covering the basics of GDPR, who it will apply to and the biggest implications for SMEs and B2B marketing

Advice - This section will cover questions on strategy, implementation and getting the best consent rates you can

Opinions - Reactions from experts across legal and sales professions on what to expect from the GDPR

Future - In depth discussion on what the future of the GDPR will be in the UK and predictions of the biggest changes

Case Studies - Use the experience of other companies to formulate your own plans, see examples of consent forms and the rates of success

Contact

Nett-Sales LLP, East Office, Smiths Barn, West Street, Aldbourne, Wiltshire, SN8 2BS

E: gdpr@nett-sales.com
T: 01672 505050
W: www.nett-sales.com

About

This guide was born from a desire to clarify exactly what the GDPR meant for the many other SMEs who run B2B marketing campaigns.

So go explore; use and abuse these resources, figure out what the laws mean for you and if you have any concerns get in touch.

Recent Posts

  • So, what actually happens to B2B email marketing under GDPR?
  • Summer 2017 Update on GDPR
  • ICO: No legitimate interests guidance until the new year
  • Opt-in laws in Canada share a lot with GDPR – what can they tell us?
  • What the reaction to CASL can tell us about GDPR

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