An Article from: Rebecca Harris, Marketing Magazine, February 21st 2013
“While CASL’s intent is to snuff out true spammers, the first draft regulations published in July 2011 revealed that many legitimate marketing practices would be rendered illegal. Fifty-five businesses and industry associations brought their concerns to Industry Canada during a two month consultation period ending Sept. 7, 2011. Finally, on Jan. 5, 2013, revised regulations were published.
Was it good news for marketers? Cue the collective, “Yes, but…” The new regulations, which contain some important business-to-business exemptions, will certainly soften the impact for marketers. But many believe the exemptions don’t go far enough, and that at its core, CASL is flawed.” – Rebecca Harris, Marketing Magazine, February 21st 2013
Rebecca’s peice on CASL makes a number of observations that ring true with anyone here in the UK who’s facing up to GDPR. The article includes interpretations from some of Canada’s most prominent business leaders and their observations make for an eye-opening read.
Though CASL does not affect us directly, it is part of a general lean towards opt-in email communications and suggests that many more countries could follow suit in the future. As such, the reactions Rebecca highlights provide a useful perspective to understanding and interpreting GDPR in the UK.