“Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations come into place in 2018 and you need to start preparing now.” – DMA, June 24th 2016
The DMA has put together a brilliant series of resources from a range of experts to help solve the issues GDPR poses. Whilst the legislation itself is still vague, these resources will give us the best idea of where B2B marketing stands on issues such as consent, storage of personal data, right to be forgotten, and much more.
You’ll also be able to discern where others are drawing the line between best practice and best for business in the absence of any specific guidance from the EU.