“Every organisation needs to address data protection, confidentiality, data security, data breaches and freedom of information as part of their compliance and risk management policies and procedures. UK-based companies face a major shake-up in how they conduct consumer sales and marketing activities over the next 12-months in the wake of a raft of new laws and regulations emanating from the UK and the European Union.
With a close focus being taken by UK and European legislators on the individual’s right to privacy, marketers face one of the toughest marketing regulatory regimes in the world.
Keeping up-to-date with a torrent of guidance from the Information Commissioner’s Office (ICO) and ever more prescriptive drafts of the forthcoming EU General Data Protection Regulation is now essential in order to stay one step ahead of the competition.” – Ardi Kolah, Jenny Moseley and Robert Bond, May 3rd 2014
Guru in a Bottle have really nailed this guide to GDPR. They have succinctly broken down the legal jargon and combined it with official ICO guidance and given us examples of what does and doesn’t class as legitimate consent – all with B2B marketing in mind.
If you only read one article on GDPR make it this one!