A resource from: Communicator Corp
“When you think about the data that drives your marketing automation, you think about a number of different elements making up your campaigns, including behavioural information surrounding your consumer. But with the new changes coming into effect, there are stricter than ever regulations surrounding consumer data and how it’s used. The changes bring reduced risk, stronger enforcement and an easier complaints process, meaning that marketers have higher standards to meet in order to comply.
To safeguard yourself, you’ll need to ensure you have clear and informed consent to send your campaigns to your consumers, you need consent for any other personal data you collect, store and use. And the consent you obtain needs to be collected and stored in a way which lets you demonstrate consent when challenged.” – Communicator Corp
We’re not exaggerating when we say that Communicator Corp have produced the most comprehensive set of GDPR guides for marketers out there. They’re absolutely fantastic and take you through many of the ins and outs of the new laws with worked examples and explain exactly what marketers can and cannot do.
In this guide, the first of six, they introduce the new EU data protection laws and go into the detail of the risks and implications of data collection, storage and use. They also provide a breakdown of the actions you’ll need to take in each of these areas to ensure you’re on the right side of the law in 18 months time.