An article from: Shyamal Sonigra, Campaign Master, June 8th 2016
“For email marketers, the crux of it is that your list growth and subscription process will need to involve more transparency with regards to how their data will be used, more careful recording of subscribers’ consent to this and providing ample opportunities for them to remove or edit the information you hold.
While these changes are likely to involve a rethink of how your data is being gathered and held (increasing workloads!), the EU’s strict stance on this issue does put a stronger obligation for adherence with email best practice methods and for data lists to be grown organically instead of relying on shortcut solutions such as purchasing data.
This in turn is sure to result in an increase in open rates, click rates, email deliverability and ultimately return on investment for what is already one of the most profitable weapons in any marketer’s arsenal.” – Shyamal Sonigra, Campaign Master, June 8th 2016
This insightful article from Shyamal at Campaign Master offers some great advice for those of us who use email marketing on a regular basis. Though the steps to ensure you’re compliant with GDPR certainly aren’t small, articles such as this one offer some reassuring logic to a deeply worrying area.
It’s also great to hear that other companies share our own optimism about how high open and click rates could soar once we cut the slack from our data lists. Superficially GDPR may seem like a marketers worst nightmare, but a list of up to date, genuinely engaged prospects is a tantalising notion that could become a reality if we do this right.