“As the marketing industry prepares for the introduction of new EU data laws, companies including Facebook, Barclays and the Royal National Lifeboat Institute (RNLI) urged brands to be proactive to ensure they remain “one step ahead” of law enforcers.
The GDPR is due to come into force in the next two years. While the exact wording and therefore the legal interpretations and implications are still not fully clear, brands should still be “on the front foot”.” – Sarah Vizard, Marketing Week, February 26th 2016
This article by Sarah Vizard at Marketing Week is a great breakdown of what businesses need to be doing to make the most out of the 2 years left to us before GDPR becomes enforceable.
Only a small handful of businesses thus far have started planning and implementing opt-in only campaigns so the RNLI case study Sarah draws upon is incredibly valuable and will give companies a reasonable idea of what they can expect from the GDPR experience.