“EU data protection legislation is facing huge changes. Data protection laws are built on fundamental rights enshrined in the Charter of Fundamental Rights of the European Union which are the core building blocks of the EU’s legal regime. Privacy issues arising from an exponential growth in consumer and mobile technologies, an increasingly connected planet and mass cross border data flows have pushed the EU to entirely rethink its data protection legislation to ensure that these fundamental rights are fully protected in today’s digital economy.
In 2012, the European Commission published a draft regulation (the General Data Protection Regulation, ‘GDPR’). Just over four years later, the final text of GDPR was published in the Official Journal of the European Union on 27 April 2016. Regulation 2016/679 heralds some of the most stringent data protection laws in the world and shall apply from 25 May 2018.
The clock is now ticking with fines of up to 4% of total worldwide annual turnover for failing to comply with the requirements of GDPR. Organisations have a great deal to do between now and 25 may 2018 to be ready for the new regime.” – DLA Piper, August 1 2016
This text is part of a brilliantly detailed guide which outlines all of the key changes GDPR will bring plus some actions to take. Though not specifically tailored towards B2B marketing, the DLA Piper team have really pulled the cat out of the bag with this brilliant resource.