An article from: Chord UK via MemberWise, January 8th 2015
“The EU DPR classifies all of these as personal data: full name, job title, work email address, direct telephone number, actions & behaviours as well as computer IP address.
Consent will need to be gained using simple language, not via a pre-filled opt-in boxes or hidden deep in your privacy statement. In order to be able to prove it, you’ll also need to make sure evidence of consent is easy to locate.
You must also be in a position to prove consent, not just for new members and subscribers but for existing ones too. Because consent is not forever, you should also be in a position to show recent consent, so having a policy in place for refreshing consent regularly is a must.” – Chord UK via MemberWise, January 8th 2015
Not only does this article from Chord UK provide a great breakdown of what data reforms will mean for the marketing industry, it also highlights questions surrounding membership, use of 3rd party data and compensation claims from individuals.
Chord also emphasise some practical steps you can start taking now to identify the activities most at risk from the new legislation.