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UK Marketer's Guide to GDPR

Resources designed specifically for B2B marketing implications of GDPR

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The future of marketing post Brexit

September 27, 2016 By Steph

keyboard-postersAn article from: Jonathan Bacon, Marketing Week, June 16th 2016

“WPP CEO Sir Martin Sorrell was noticeably gloomy about the potential consequences of Brexit during Advertising Week Europe in April. He suggested that if the UK was no longer part of the EU single market, his advertising group would “lose influence“ in four of its top 10 markets, namely Germany, France, Italy and Spain. “I know clients will close plants and jobs will go,” he added.

Sorrell was expressing the fear of the ‘remain’ campaign that by trading outside of the EU bloc, Britain will face higher tariffs and trade costs and new barriers to doing business. This claim is fiercely contested by the Brexit camp, which argues that Britain’s economic strength will compel other nations to continue trading with it on favourable terms.” –  Jonathan Bacon, Marketing Week, June 16th 2016

Jonathan’s article encompasses all current EU regulations which currently affect marketers and how they could change as Brexit negotiations progress. As a worst case scenario, the UK could see two separate laws preventing barriers for trade and difficulties for any UK company wishing to trade with European businesses. 

Consumer protection, product law and copyright laws are all under doubt, not to mention the GDPR and many more. It’s an uncertain time, but this article provides some refreshing clarity. 

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What you’ll find…

What? - Articles covering the basics of GDPR, who it will apply to and the biggest implications for SMEs and B2B marketing

Advice - This section will cover questions on strategy, implementation and getting the best consent rates you can

Opinions - Reactions from experts across legal and sales professions on what to expect from the GDPR

Future - In depth discussion on what the future of the GDPR will be in the UK and predictions of the biggest changes

Case Studies - Use the experience of other companies to formulate your own plans, see examples of consent forms and the rates of success

Contact

Nett-Sales LLP, East Office, Smiths Barn, West Street, Aldbourne, Wiltshire, SN8 2BS

E: gdpr@nett-sales.com
T: 01672 505050
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About

This guide was born from a desire to clarify exactly what the GDPR meant for the many other SMEs who run B2B marketing campaigns.

So go explore; use and abuse these resources, figure out what the laws mean for you and if you have any concerns get in touch.

Recent Posts

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  • Summer 2017 Update on GDPR
  • ICO: No legitimate interests guidance until the new year
  • Opt-in laws in Canada share a lot with GDPR – what can they tell us?
  • What the reaction to CASL can tell us about GDPR

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