An article from: Jonathan Bacon, Marketing Week, June 16th 2016
“WPP CEO Sir Martin Sorrell was noticeably gloomy about the potential consequences of Brexit during Advertising Week Europe in April. He suggested that if the UK was no longer part of the EU single market, his advertising group would “lose influence“ in four of its top 10 markets, namely Germany, France, Italy and Spain. “I know clients will close plants and jobs will go,” he added.
Sorrell was expressing the fear of the ‘remain’ campaign that by trading outside of the EU bloc, Britain will face higher tariffs and trade costs and new barriers to doing business. This claim is fiercely contested by the Brexit camp, which argues that Britain’s economic strength will compel other nations to continue trading with it on favourable terms.” – Jonathan Bacon, Marketing Week, June 16th 2016
Jonathan’s article encompasses all current EU regulations which currently affect marketers and how they could change as Brexit negotiations progress. As a worst case scenario, the UK could see two separate laws preventing barriers for trade and difficulties for any UK company wishing to trade with European businesses.
Consumer protection, product law and copyright laws are all under doubt, not to mention the GDPR and many more. It’s an uncertain time, but this article provides some refreshing clarity.