An article from: Ardi Kolah and Prof Bryan Foss via The Worshipful Company of Marketors, July 8th 2015
“There are three key drivers for reform:
- Simplifying the regulatory landscape and framework
- Updating rights and obligations to the opportunities and challenges of the digital world.
- Strengthening enforcement.
The core element of the European Commission package is to completely update and modernise the principles of the 1995 Data Protection Directive. It sets out the rights of the individual and establishes the obligations of those processing and those responsible for the processing of the data. It also establishes the methods for ensuring compliance as well as the scope of sanctions for those in breach of the rules.” – Ardi Kolah and Prof Bryan Foss, July 8th 2015
With a distinct lack of clarity for marketers in the final version of the new data protection regulation passed earlier this year it is increasingly difficult to know where we stand when it comes to avoiding the eye watering fines GDPR threatens.
This article from Ardi Kolah and Bryan Foss may be an answer. They go into the details about the ideals and aims which have driven these laws and this may give us a hint as to where the ICO will draw the line in the months to come.
In lieu of any further clarification from the EU and time running short, gaining an understanding their data protection principles if not the 200 page legal text could well make a difference.