“Small businesses are scrambling to make sure they’re compliant with new anti-spam legislation taking effect on July 1 that will impact how they drum up future sales.
Canada’s Anti-Spam Legislation (CASL) is a tough new law meant to crack down on unwanted e-mail and texts, and it will apply to companies and organizations worldwide. Businesses selling or promoting products or services will need to prove they have consent to reach out to new, existing and potential customers using electronic messages, a list that includes tweets.
While the law impacts any commercial communication sent by businesses of all shapes and sizes – including non-profits and charities (with some exceptions) – it’s the smaller ones with fewer resources that are expected to have the most trouble complying.” – Brenda Bouw writing for the Globe and Mail, March 24th 2014
At this point you’re probably thinking what on earth a blog dedicated to UK marketing is doing talking about Canada, but just stop and think for a moment. GDPR is cracking down on using data to contact or market to individuals without prior consent. CASL is cracking down on the sending of electronic marketing messages without prior consent… With me now?
The difference is that Canada is 2 years down the line with the legislation, and articles such as this one from Brenda Bouw could tell us a lot about what we can expect when our own deadline hits in 18 months time. A valuable read one might say…