An article from: Decision Marketing, June 17th 2016
“Awareness of the newly passed EU General Data Protection Regulation (GDPR) among marketers may rocketed over the past few months – just 6% have never heard of it – but a third of businesses say they still feel ‘unprepared’ for the changes.
That is according to the first of the DMA’s bi-annual studies into the marketing industry’s awareness and preparedness for the GDPR, which also shows 42% believe their marketing efforts will be ‘very’ or ‘extremely’ affected by the new laws.
According to the research, one in five marketers (22%) agreed that ‘senior management’ must take responsibility for ensuring their organisation is fit and ready for GDPR, making the programme of change over the next two years a board-level issue that the entire business should be aware of too.” – Decision Marketing, June 17th 2016
This great breakdown from the team at Decision Marketing delves into the DMA’s research on the attitude of marketers towards the GDPR.
It’s an eye opening read which reveals that many companies are still unsure of where responsibility for compliance lies – an issue that EU guidance has done little to clarify. With so much at stake it’s time for marketers to call for further clarification on a regulation that looks set to transform the way their business is done.
Nevertheless, Decision’s article makes for a fascinating read and poses some serious questions for the future implementation of GDPR.