An article from: Nonlinear Creations, February 5th 2014
“For the B2B marketer with clients or prospects in Canada, CASL presents immediate, and to a large extent, unquantifiable risks. Almost all of these risks stem from under-defined terminology in regulations accompanied by the Canadian Radio and Telecommunications Commission’s peculiar non-binding guidelines.” – Nonlinear Creations, February 5th 2014
We love this article, if you were to simply switch CASL for GDPR this article from the team at Non-Linear Digital would be one of the most succinctly explained studies we’ve seen.
It makes for a great read and discusses the precise affects that CASL could have on the marketing industry. It looks into the nuances of the law and breaks them down in an easy to understand format, as well as mapping out what companies should be doing in lieu of clear cut official guidance.