Richard Beaumont, Optanon, February 2nd 2016
“The consent of the individual for use of their information has long been a cornerstone of privacy and data protection law around the world. It is widely seen as one of the simplest and most transparent way to ensure fair and legal processing.
Yet in many ways consent has come under increasing attack in terms of its suitability to achieve this in a balanced way. In a digital world, with ever more personal data being collected and analysed…the utility, validity and viability of consent based data processing is regularly questioned, even if the alternatives seem paternalistic or sneaky.
With this in mind it only seems right to delve into the consent provisions laid out in the General Data Protection Regulation (GDPR) and see what we find.” – Richard Beaumont, Optanon, February 2nd 2016
This great article by Richard Beaumont looks into the nuts and bolts of consent under the General Data Protection Regulation with unparalleled insight. This breakdown covers exactly what ‘affirmative action’ and ‘demonstrating’ will mean for those of us who buy, store, or email data lists…