“In Europe, many companies and organisations are bracing themselves for the biggest shake up in data protection and privacy for a decade with the forthcoming EU General Data Protection Regulation (GDPR). This one EU Regulation will update the former Data Protection Act Principles and the previous EU Data Protection Directive. In fact, the new EU Regulation is three times longer than the Data Protection Act 1998.
Under GDPR, US-based companies that have never set foot within the EU will face significant fines — between 2%-5% of global turnover — if they refuse to play by the new rules. This may sound like a nightmare scenario but data protection and privacy laws across the largest single trading block in the world are just about to get harmonised.” – Ardi Kolah, The Marketors via Marketing Tech, October 26th 2015
Those among us who market prospects in multiple countries will be aware of the cacophony of data laws in place across Europe. Whilst the GDPR poses many onerous demands above and beyond any in existence it does have one redeeming quality – it attempts to replace that cacophony with one blanket ruling.
This great article from Ardi Kolah highlights why in one area at the very least we should be welcoming simplified data protection initiatives.