An article from: Granby Marketing, June 10th 2016
“As more businesses become data-driven in a quest to deliver personalised customer experiences, data protection and privacy laws are now, more than ever, a top priority for businesses. And with the introduction of the revised data protection laws in the EU, it’s crucial that businesses take the right steps to abiding by the law to protect you, your customers and your business.” – Granby Marketing, June 10th 2016
This article from the team at Granby Marketing makes a valid point about the new data protection laws: your accountability could extend further than you think.
For the marketer out there who sends emails on behalf of their clients, for the email platform provider who helps the marketer with the technical capabilities to send those emails, or the technical company that runs the client’s CRM: accountability could lie with them all.
The thing to take away from this is that having a comprehensive understanding of the way in which your company uses data in any form is the first step towards tackling GDPR. Granby’s article is well worth a read in this respect as it provides a clear cut action plan for all companies who handle personal data – even those who think they are in the clear.