An article from: Claire Gardner, Cyance, May 7th 2015
“Personal data has always needed regulation; even way back in the 90s. In fact, it was in 1995 that the EU introduced a directive to control the processing of personal data within the European Union. But things are about to change in a big way – and B2B marketers will need to take note.
Dubbed ‘Directive 95/46/EC’, the original directive set out to ensure that data was stored and processed in line with certain conditions. Fast forward 10 years, and the same EU directive is still in force.
Clearly, times have changed and the laws are in desperate need of reform. And later this year, an update will indeed arrive – in the guise of the EU General Data Protection Regulation (GDPR).
But who will the new laws hit hardest? Arguably, B2B marketers will have to make the most substantial changes to the way they operate – and specifically, to how they contact their customers and prospects.” – Claire Gardner, Cyance, May 7th 2015
This great article from Claire Gardner provides a succinct overview of the biggest implications the GDPR will have for the world of B2B marketing.
Our age old process of using data to build relationships with prospects is facing serious overhaul and many will have to make big changes in the months to come…