“While many marketers took steps to prepare for CASL, a large potion did not and the policy’s strict enforcement took them by surprise. No brand should be in the same predicament when it comes to GDPR, and all still have ample time to ensure compliance with new regulations. The bottom line is email marketers have to take privacy legislation seriously.
Any resources marketers invest in now to meet global privacy standards will pay off in the long run. The trend of strengthening subscribers’ privacy and consent rights will only continue to grow, especially as policies like CASL and GDPR find their footing.
In the future, even the U.S. could implement legislation regarding how brands can interact with subscribers via email.” – Bob Sybydlo, Yesmail via Information Age, December 2nd 2015
Bob’s article is a brilliant read which delves into the discussions and parallels of GDPR and its sister legislation CASL.
The lessons learnt from the implementation of CASL back in 2014 tell us a lot about the direction GDPR will take in the future and Bob combines these lessons with some great practical advice that makes this article one of our favourites so far well worth a read.