An article from: Saul Gowens, Websand, March 6th 2016
“We’ve written before that Winter is Coming for businesses that collect customer data. Just as Game of Thrones is reaching a conclusion, the European Data Protection Regulations are now defined and will be arriving in legislation in the not too distant future.
So if you are collecting customer data, or using digital marketing in anyway you need to be aware and you need to be prepared.
“We used to think that digital is the new oil. It’s also the new asbestos. You have to manage those new opportunities”. Christopher Graham, UK Information Commissioner.” – Saul Gowens, Websand, March 6th 2016
For those who have not been caught up on the sensation that is Game of Thrones “Winter is coming” is a motto and a warning.
The poetic words emphasise that tough times will inevitably come round sooner or later, and preparing whilst the days of summer linger on offers the best chance of survival.
Saul’s article is spot on when it says that winter is coming for the digital marketing industry and we need to get our act together if we wish to survive the storm headed our way. This article takes you through some of the biggest questions posed by GDPR in a clear and easy to understand manner and is well worth a read.