Infographic from: Graham Smith, SCi Sales Group, 2011
The GDPR is a vague and mysterious beast, characterised by legal jargon and terms that strike as well intended but ill thought out in terms of practicality. Understanding its implications can be heavy work but is necessary
for those who wish to continue marketing to their prospects after 2018.
This brilliant graphic from the team at SCi Sales Group is a clear and simple breakdown of precisely what B2B marketers can expect from the new law. It’s a couple of years old now, but has held its relevance in an area which seems increasingly dedicated to text heavy discussions of GDPR.