An article from: ESOMAR, December 18th 2015
“European citizens get a whole set of new rights that market, opinion, and social research agencies and research clients alike will need to cater for. Ranging from a right to be forgotten, a right to object to profiling activities, a strengthened right to prior notification before data collection, a right to data portability, European citizens now have – more than ever – a right to know before, during and after you collect their data. These requirements will need to be incorporated into business practices if they are not already.
Another important development focusses on profiling, one of the most hotly contested points in the reform. Any profiling that may have a significant or legal effect on an individual has been banned by the reform, and in all cases European citizens have a right to object, including research. This may create a need to adapt how sampling activities are conducted as they would likely fall under the broad definition of profiling adopted by the negotiators.” – ESOMAR, December 18th 2015
ESOMAR is a European market research company based in the Netherlands; their take on GDPR from a European perspective is vastly different to many discussions here in the UK and makes for a valuable read.
Their emphasis lies on the growing interest of citizens in higher levels on data protection and discusses the implications for companies in the research industry who by default store more personal data than most.
However, the most significant difference is their optimism and reaction to the legislation, which poses a stark contrast to the reaction of many here in the UK.