“Over a year after its implementation, CASL is still a source of confusion for business owners, lawyers and marketers alike. Although there have been three significant CASL fines issued so far, very little real information has been shared about the hows or why’s of these decisions by the CRTC.
In the absence of clear guidance from the body charged with deciding the rules, marketers are left to make their best guess about how to interpret the legislation and hope for the best” – Paula Skaper, Kinetix Media Communications, September 24th 2015
Paula Skaper’s brilliant guide to the issues raised by CASL gives unique insight into where the future of GDPR could take UK marketers. It includes the reactions from several big businesses, legal and implementation advice, and official impact analysis so far.
The future of GDPR is far from certain but the Canadian situation will give us a pretty good guess as to how this will affect UK businesses and these resources are a great place to start…