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UK Marketer's Guide to GDPR

Resources designed specifically for B2B marketing implications of GDPR

  • What?
  • Advice
  • Opinions
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  • Case Studies
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So, what actually happens to B2B email marketing under GDPR?

August 24, 2017 By Simon West

So, what actually happens to B2B email marketing under GDPR?

For every UK business selling and marketing to other businesses and relying to some extent on email for this process, the big question being asked is: Do I really have to opt-in my whole email marketing database by May 2018? and, surprise, surprise, you can find the answer you want very easily whether you want that answer to be yes or no! The Direct Marketing Association, … [Read more...]

Summer 2017 Update on GDPR

August 24, 2017 By Simon West

Summer 2017 Update on GDPR

While there is a general awareness of GDPR amongst businesses now, actual understanding of the impact on business from GDPR still appears to have a way to go before those businesses do anything close to becoming compliant. The situation is not helped by the generally poor advice being offered; much of it bordering in scaremongering to sell consultancy services and … [Read more...]

Opt-in laws in Canada share a lot with GDPR – what can they tell us?

November 13, 2016 By Steph

Opt-in laws in Canada share a lot with GDPR – what can they tell us?

An article from: Nonlinear Creations, February 5th 2014 "For the B2B marketer with clients or prospects in Canada, CASL presents immediate, and to a large extent, unquantifiable risks.  Almost all of these risks stem from under-defined terminology in regulations accompanied by the Canadian Radio and Telecommunications Commission’s peculiar non-binding guidelines."  -  … [Read more...]

CASL guidance from MailChimp and HubSpot could bring clarity to GDPR

November 12, 2016 By Steph

CASL guidance from MailChimp and HubSpot could bring clarity to GDPR

Advice and articles from: MailChimp, updated October 9th 2016 and Corey Wainwright, HubSpot, June 5th 2014 "CASL regulations apply to any "Commercial Electronic Message" (CEM) sent from or to Canadian computers and devices in Canada. Messages routed through Canadian computer systems are not subject to this law. A CEM is any message that: is in an electronic format, … [Read more...]

Convincing key decision makers in a time of uncertainty

November 12, 2016 By Steph

Convincing key decision makers in a time of uncertainty

An article from: Chiara Rustici via Computer Weekly, March 2016 "Once you think about how wide-ranging the demands of this regulation are on the processes and data architectures of the IT function, you will probably start negotiating with the CFO or the CEO for a budget to resource the GDPR-compliance programme. Just as you feel you are making good progress – and faring … [Read more...]

Post-Brexit guidance from Osbourne Clarke

October 10, 2016 By Steph

Post-Brexit guidance from Osbourne Clarke

Advice from: Osbourne Clarke, June 24th 2016 "The data protection and privacy regime is liable to significant change as a result of the vote to leave the EU. The three most important things to consider in relation to data protection and privacy on the UK's exit from the EU are that: The free-flow data between the UK and the EU will likely require the UK to either join … [Read more...]

ICO guidance on data processing

October 9, 2016 By Steph

ICO guidance on data processing

A resource from: The Information Commissioners Office "For processing to be lawful under the GDPR, you need to identify a legal basis before you can process personal data. These are often referred to as the “conditions for processing” under the DPA. It is important that you determine your legal basis for processing personal data and document this. This becomes more of … [Read more...]

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Latest Articles

So, what actually happens to B2B email marketing under GDPR?

So, what actually happens to B2B email marketing under GDPR?

Summer 2017 Update on GDPR

Summer 2017 Update on GDPR

ICO: No legitimate interests guidance until the new year

ICO: No legitimate interests guidance until the new year

Opt-in laws in Canada share a lot with GDPR – what can they tell us?

Opt-in laws in Canada share a lot with GDPR – what can they tell us?

More Resources

What can DMA guidance tell us about the latest GDPR interpretation?

What can DMA guidance tell us about the latest GDPR interpretation?

Worked examples for tackling GDPR compliance

Worked examples for tackling GDPR compliance

What can Canadian opt-in laws tell us about the real life implications of GDPR?

What can Canadian opt-in laws tell us about the real life implications of GDPR?

What you’ll find…

What? - Articles covering the basics of GDPR, who it will apply to and the biggest implications for SMEs and B2B marketing

Advice - This section will cover questions on strategy, implementation and getting the best consent rates you can

Opinions - Reactions from experts across legal and sales professions on what to expect from the GDPR

Future - In depth discussion on what the future of the GDPR will be in the UK and predictions of the biggest changes

Case Studies - Use the experience of other companies to formulate your own plans, see examples of consent forms and the rates of success

Contact

Nett-Sales LLP, East Office, Smiths Barn, West Street, Aldbourne, Wiltshire, SN8 2BS

E: gdpr@nett-sales.com
T: 01672 505050
W: www.nett-sales.com

About

This guide was born from a desire to clarify exactly what the GDPR meant for the many other SMEs who run B2B marketing campaigns.

So go explore; use and abuse these resources, figure out what the laws mean for you and if you have any concerns get in touch.

Recent Posts

  • So, what actually happens to B2B email marketing under GDPR?
  • Summer 2017 Update on GDPR
  • ICO: No legitimate interests guidance until the new year
  • Opt-in laws in Canada share a lot with GDPR – what can they tell us?
  • What the reaction to CASL can tell us about GDPR

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