• Home
  • About
    • What is GDPR?
  • Resources
    • What?
    • Advice
    • Opinions
    • Future
    • Case Studies
  • Contact
  • Access the library
    • What is the library?
    • Log In
    • Sign Up
    • What we’ll do with your information

UK Marketer's Guide to GDPR

Resources designed specifically for B2B marketing implications of GDPR

  • What?
  • Advice
  • Opinions
  • Future
  • Case Studies
  • Nett Sales Home

CASL guidance from MailChimp and HubSpot could bring clarity to GDPR

November 12, 2016 By Steph

canadian-flag-seaAdvice and articles from: MailChimp, updated October 9th 2016 and Corey Wainwright, HubSpot, June 5th 2014

“CASL regulations apply to any “Commercial Electronic Message” (CEM) sent from or to Canadian computers and devices in Canada. Messages routed through Canadian computer systems are not subject to this law.

A CEM is any message that:

  • is in an electronic format, including emails, instant messages, text messages, and some social media communications;
  • is sent to an electronic address, including email addresses, instant message accounts, phone accounts, and social media accounts; and
  • contains a message encouraging recipients to take part in some type of commercial activity, including the promotion of products, services, people/personas, companies, or organizations.” – MailChimp
“marketers are just now beginning to realize that change is coming. It’s also fair to say that most marketers are unlikely to have a plan in place for dealing with CASL compliance or, for that matter, migrating towards it. Candidly, I have talked to a number of marketers who are planning on continuing with their old, soon-to-be illegal practices while simply waiting for the regulator to take an enforcement/ compliance action. That’s an incredibly dangerous strategy, since all indications are that the CRTC is serious about levying penalties … and the maximum penalty under the law is $10M (ouch).” – Carman Pirie, Kula Partners via HubSpot, June 5th 2014

CASL is a Canadian initiative passed back in 2014 that limits email marketing in much the same way as GDPR. It was criticised at the time for providing little clarification for companies on how far enforcement bodies would take the new law.

This is now becoming clearer in Canada at least, and MailChimp and HubSpot have been working to produce guidance on CASL. This will give the UK a much clearer idea of what to expect GDPR to look like in practical terms come 2018. They’re short, to the point and both give some great advice. 

Want instant access to the full article and exclusive access to the latest opt-in advice, discussion and implementation?
Log In Sign Up

Filed Under: Access the Library, Advice, Case Studies Tagged With: 80, 81

Log In

  • Lost Password
  • E-mail
  • Linkedin
  • Twitter

Latest Articles

So, what actually happens to B2B email marketing under GDPR?

So, what actually happens to B2B email marketing under GDPR?

Summer 2017 Update on GDPR

Summer 2017 Update on GDPR

ICO: No legitimate interests guidance until the new year

ICO: No legitimate interests guidance until the new year

Opt-in laws in Canada share a lot with GDPR – what can they tell us?

Opt-in laws in Canada share a lot with GDPR – what can they tell us?

More Resources

What can DMA guidance tell us about the latest GDPR interpretation?

What can DMA guidance tell us about the latest GDPR interpretation?

Worked examples for tackling GDPR compliance

Worked examples for tackling GDPR compliance

What can Canadian opt-in laws tell us about the real life implications of GDPR?

What can Canadian opt-in laws tell us about the real life implications of GDPR?

What you’ll find…

What? - Articles covering the basics of GDPR, who it will apply to and the biggest implications for SMEs and B2B marketing

Advice - This section will cover questions on strategy, implementation and getting the best consent rates you can

Opinions - Reactions from experts across legal and sales professions on what to expect from the GDPR

Future - In depth discussion on what the future of the GDPR will be in the UK and predictions of the biggest changes

Case Studies - Use the experience of other companies to formulate your own plans, see examples of consent forms and the rates of success

Contact

Nett-Sales LLP, East Office, Smiths Barn, West Street, Aldbourne, Wiltshire, SN8 2BS

E: gdpr@nett-sales.com
T: 01672 505050
W: www.nett-sales.com

About

This guide was born from a desire to clarify exactly what the GDPR meant for the many other SMEs who run B2B marketing campaigns.

So go explore; use and abuse these resources, figure out what the laws mean for you and if you have any concerns get in touch.

Recent Posts

  • So, what actually happens to B2B email marketing under GDPR?
  • Summer 2017 Update on GDPR
  • ICO: No legitimate interests guidance until the new year
  • Opt-in laws in Canada share a lot with GDPR – what can they tell us?
  • What the reaction to CASL can tell us about GDPR

Copyright © 2018 · Privacy · Cookie Policy

Cookie Policy: See more...