“Among other things, the GDPR brings new requirements for not just email marketing campaigns, but all forms of direct marketing, including;
- Strict consent for all direct marketing campaigns
- A consumer’s right to be forgotten, affecting the way you process and store data
- Proof of consent, stored in a way which makes it quick and easy to access
The changes also bring about a new enforcement regime which include fines of up to 20 million euros or 4% of the company’s annual turnover, whichever is the larger sum.
Our Can I Have Your Number? guide is the second in a series of seven, discussing the forthcoming reforms and pulling out the key aspects to provide you with more detail on the subject” – Communicator Corp
We’re not exaggerating when we say that Communicator Corp have produced the most comprehensive set of GDPR guides for marketers out there. They’re absolutely fantastic and take you through many of the ins and outs of the new laws with worked examples and explain exactly what marketers can and cannot do.
In this guide they go into the details of data collection processes and consumer consent. Outlining the best practices companies will need to follow to continue using strategies such as marketing automation. It’s a fantastic resource and gold dust for any company which relies on email campaigns for lead generation.