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UK Marketer's Guide to GDPR

Resources designed specifically for B2B marketing implications of GDPR

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Brexit, the ICO and what it all means for the future of data protection

September 22, 2016 By Steph

one-way“The outcome of the UK’s referendum on its membership of the European Union has left many organisations unclear about the future landscape for data protection. 

At the launch of its annual report on 28th June, the Information Commissioner’s Office advised that its view is that reform of UK data protection law remains necessary. Over the coming weeks, the ICO will be discussing Brexit and its impact on the data protection law with the UK government, making the case for higher standards than those currently imposed by the UK Data Protection Act, to be imposed in the future in any event.

Although Christopher Graham, speaking at his final engagement as the UK’s Information Commissioner, was reluctant to opine on the “what ifs” of Brexit, in our view, it would seem unlikely that the UK Government, acting on the advice of the ICO, would start from scratch in drafting a new data protection law.  Despite the vote for Brexit, it would seem prudent for organisations to continue to prepare for and implement the European General Data Protection Regulation (GDPR).” – Rhiannon Webster, DAC Beachcroft, June 30th 2016

GDPR is just over a year away, and even with Brexit, compliance is still an absolute necessity. This great piece from DAC Beachcroft highlights why it is likely that GDPR will live on in post-Brexit law and provides a fascinating insight into the politics going on behind the scenes in both Westminster and Brussels.

A very interesting read for those wanting to learn how UK laws are likely to change (or not) as we transfer out of the EU. 

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What you’ll find…

What? - Articles covering the basics of GDPR, who it will apply to and the biggest implications for SMEs and B2B marketing

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About

This guide was born from a desire to clarify exactly what the GDPR meant for the many other SMEs who run B2B marketing campaigns.

So go explore; use and abuse these resources, figure out what the laws mean for you and if you have any concerns get in touch.

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