“The United Kingdom’s decision to leave the European Union could have significant ramifications for domestic digital marketers doing business internationally, particularly those in the USA. Every day, digital marketers come in contact with mountains of personal data. These can include customer email addresses, browsing habits, age, gender, geographic location and any other data Google, Facebook and other go-betweens allow marketers to collect.
Negotiations surrounding data transfer have gotten only more complex since June 2016, when the U.K. voted to leave the EU. Brexit has raised a number of questions that have yet to be answered. Among them:
- Will the Privacy Shield agreement need to be renegotiated?
- Will the EU need to negotiate a new agreement with the U.K. similar to the one in place with the U.S.? If so, when would that happen?
- Is there a chance the U.K. might find itself flagged by the EU as a jurisdiction with inadequate privacy laws?
- Will data transfers between the U.K. and the U.S. have to undergo scrutiny from the EU because personal data from citizens of EU member states might be included?
- Will Privacy Shield be put on hold while the EU and the U.K. negotiate the withdrawal? If so, what framework will govern transatlantic data transfers in the meantime?” – Mike Canarelli, Web Talent Marketing, July 26th 2016
Mike’s great article highlights that the shock waves of Snowden’s revelations back in 2013 are still being felt internationally. The rejection of Safe Harbor and the publication of the GDPR are part of this and indicate that big changes are coming for data users on both a national and international level.
Mike emphasises the huge uncertainty companies are facing thanks to the combined upheavals of both Brexit and heightened data protection regulations and how these companies can avoid falling foul in the upcoming months. It makes for an interesting read to say the least…