“On Friday February 26th, I joined about 30 other marketers at the DMA Data Protection Conference and of course the words on everybody’s lips was “GDPR”.
The lack of final language has already made many in the email industry, especially those based outside of the EU, hold back from beginning their planning. This is further exacerbated in the UK with the pending “Brexit” vote. The message coming out of the conference is that neither of these are a reasonable excuse to delay. A lot of the work that will need to be done over the two-year implementation time will be technical development on data bases and other systems. The changes are likely to be significant enough that two years will not be enough time.” – Skip Fidura, Dotmailer, March 1st 2016
Skip’s brilliant article highlights the most important thing to know about these new laws: the clock is ticking.
With time of the essence is it time to put hopes of Brexit halting the march of GDPR aside and start putting the systems in place to prepare. Give your company the best chance possible by building relationships with as many people as possible and seeking consent.
Skip also discusses how the ICO will be reacting to these new laws now that its power has been extended. Well worth a read for those still under the impression the ICO is somewhat ‘toothless’.