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UK Marketer's Guide to GDPR

Resources designed specifically for B2B marketing implications of GDPR

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Assessing the impact of GDPR’s finer points

September 28, 2016 By Steph

book-clock-glassesAn article from: Amy Robertson, Really B2B, December 17th 2015

“This new GDPR is aimed at protecting the privacy of individuals, and although it will have an impact on B2B businesses, they are not the main target of the changes. Simply by amending current processes and procedures, organisations should be able to make the move to GDPR compliance fairly easily. Also, with many agencies and businesses staying laser-focused on the changes to the law, there will be plenty of support and guidance for B2B marketers and salespeople over the coming months and years.”–  Amy Robertson, Really B2B, December 17th 2015

Really B2B’s guide to GDPR is a great resource that gives a succinct overview of GDPR designed specifically for B2B marketers. It provides some helpful tips around successfully implementing the changes that the legislation will demand of a large proportion of UK businesses. 

The guide is great at assessing the levels of  impact each part of the legislation will have on businesses such as employing data protection officers, the rights of prospects and being able to demonstrate a commitment to conformity. 

The accompanying article is also a great intro to GDPR and nicely sets up the main guide. Both are well worth a read. 

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What you’ll find…

What? - Articles covering the basics of GDPR, who it will apply to and the biggest implications for SMEs and B2B marketing

Advice - This section will cover questions on strategy, implementation and getting the best consent rates you can

Opinions - Reactions from experts across legal and sales professions on what to expect from the GDPR

Future - In depth discussion on what the future of the GDPR will be in the UK and predictions of the biggest changes

Case Studies - Use the experience of other companies to formulate your own plans, see examples of consent forms and the rates of success

Contact

Nett-Sales LLP, East Office, Smiths Barn, West Street, Aldbourne, Wiltshire, SN8 2BS

E: gdpr@nett-sales.com
T: 01672 505050
W: www.nett-sales.com

About

This guide was born from a desire to clarify exactly what the GDPR meant for the many other SMEs who run B2B marketing campaigns.

So go explore; use and abuse these resources, figure out what the laws mean for you and if you have any concerns get in touch.

Recent Posts

  • So, what actually happens to B2B email marketing under GDPR?
  • Summer 2017 Update on GDPR
  • ICO: No legitimate interests guidance until the new year
  • Opt-in laws in Canada share a lot with GDPR – what can they tell us?
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