An article from: Amy Robertson, Really B2B, December 17th 2015
“This new GDPR is aimed at protecting the privacy of individuals, and although it will have an impact on B2B businesses, they are not the main target of the changes. Simply by amending current processes and procedures, organisations should be able to make the move to GDPR compliance fairly easily. Also, with many agencies and businesses staying laser-focused on the changes to the law, there will be plenty of support and guidance for B2B marketers and salespeople over the coming months and years.”– Amy Robertson, Really B2B, December 17th 2015
Really B2B’s guide to GDPR is a great resource that gives a succinct overview of GDPR designed specifically for B2B marketers. It provides some helpful tips around successfully implementing the changes that the legislation will demand of a large proportion of UK businesses.
The guide is great at assessing the levels of impact each part of the legislation will have on businesses such as employing data protection officers, the rights of prospects and being able to demonstrate a commitment to conformity.
The accompanying article is also a great intro to GDPR and nicely sets up the main guide. Both are well worth a read.