When the General Data Protection Regulation was first passed, one of the main difficulties was sifting through the legal jargon to find out exactly what it all meant.
What did it mean for UK businesses, given the upcoming and now decided Brexit? What did a long and complex data law have to do with marketing communication? What did it mean for your everyday company, the ones who aren’t part of the super-league like Google, Facebook or Apple?
In short, what on earth did these laws have to do with me? Everything apparently, though you’d never guess it from the official guidance for UK SMEs who dabble in B2B marketing – or lack thereof…
So that is where this guide came from – a desire to clarify exactly what the GDPR meant for the many other SMEs who run B2B marketing campaigns.
The clock’s now ticking till these laws come into force and with the implications so severe, knowing as much about this as possible is of paramount importance. So go explore; use and abuse these resources, figure out what the laws mean for you and if you have any concerns get in touch.