“The new regulations are going to be a huge cultural shift for companies marketing to other businesses. Business emails such as firstname.lastname@example.org were exempt in the UK from the previous legislation: The Electronic Communications Act 2003. This meant that you could continue to email them on an ‘opt-out’ basis unlike personal emails like Gmail and Hotmail that required an express ‘opt-in’.
Since then, business to business emailing has been a bit of a free for all with some companies batching and blasting without permission. In two years’ time the new law will apply to non-generic business emails and you’ll need their permission to ‘process’ them. So this two years’ grace period gives you time to take action.” – Jenni Malley, Extravision, March 24th 2016
Jenni’s article looks into the simple actions companies can start doing now to ensure that GDPR bite in 18 months time. Things are set to change but getting ahead of the game now could put you at an advantage if your competitor leaves action until a few months before the deadline.
These practical tips are a great starting point for any business feeling shaken by the new laws and unsure of where to start.