An article from: Graham Smith via DMA, June 25th 2016
“The UK will be well on its way to leaving the EU when the General Data Protection Regulation (GDPR) becomes enforceable in May 2018. So why should any UK organisation want to take account of a law that could be seen as redundant?
- The current UK Data Protection Act (DPA) needs updating
- Modern consumers are data savvy
- Permission marketing is best practice
I’m continuing with my GDPR action plan, because what’s the alternative? To go back to a data policy that’s 20 years out of date and never keep pace with changing demands of ‘data savvy’ digital consumers.” – Graham Smith via DMA, June 25th 2016
Graham’s articles always provide a refreshing clarity, particularly his series on GDPR which are available on his blog (link below).
In this piece for the DMA he looks into the three major reasons why you can bet that GDPR will be coming to UK shores in some form another before 2018.
With the clock ticking its time to prepare and starting now will put you at a huge advantage when the word gets out.