An article from: Wizemail, March 2nd 2016
“It might be difficult to work up sufficient enthusiasm for something that will not be here for another two years at least. What if I told you it could give you an edge?
A catchy little catchphrase used by the EU Commission is ‘data protection by design’ and for once this is spot on. In effect you will have to have processes designed to comply with the GDPR. All of a sudden, 2018 has come a bit closer.
You will have to work out how the regulations will effect your company’s procedures, come up with plans to rectify any that are non-compliant and get them up and running well before the start date.
Feel you need an incentive? The maximum fine for a breach of the rules is two percent of global turnover. For Google that would be around £1.75bn. Research suggests that half of companies which will be affected are unaware of the GDPR’s provisions. If you start modifying yours now, you will have a head start on them.” – Wizemail, March 2nd 2016
Wizemail make a series of very relevant points in this short but engaging article.
They emphasise the logistical challenges awaiting marketers looking to implement processes to comply with GDPR whilst also highlighting that those who start the ball rolling now will be at a significant advantage to those who aren’t yet aware of GDPR’s wide reaching scope.